Right there on Page 40, in the “Munchies” section, nestled between “pretzels” and “twelve (12) Reese’s Peanut Butter Cups,” is a parenthetical alert so adamant you can’t miss it: “M&M’s,” the text reads, “(WARNING: ABSOLUTELY NO BROWN ONES).”
This is the famed rider to Van Halen’s 1982 concert contract. In a sentence fragment that would define rock-star excess forevermore, the band demanded a bowl of M&M’s with the brown ones laboriously excluded. It was such a ridiculous, over- the-top demand, such an extreme example of superstar narcissism, that the contract passed almost instantly into rock lore.
It also wasn’t true.
I don’t mean that the M&M language didn’t appear in the contract, which really did call for a bowl of M&M’s — “NO BROWN ONES.” But the color of the candy was entirely beside the point.
“Van Halen was the first to take 850 par lamp lights — huge lights — around the country,” explained singer David Lee Roth. “At the time, it was the biggest production ever.” Many venues weren’t ready for this. Worse, they didn’t read the contract explaining how to manage it. The band’s trucks would roll up to the concert site, and the delays, mistakes and costs would begin piling up.
So Van Halen established the M&M test. “If I came backstage and I saw brown M&M’s on the catering table, it guaranteed the promoter had not read the contract rider, and we had to do a serious line check,” Roth explained.